One of the most compelling questions asked after every election year is "what will it take to get young voters to head to the polls?" Every year is an important year for voters. Which means every year the important question to ask is, how do we ensure the most eligible citizens turn out to vote?
Nonprofit VOTE's updated "Engaging New Voters" report tackles that question and proposes a simple but hard-fought answer: "contact." The report looks at 64 nonprofits across six states who reached out into the communities they serve via nonpartisan voter engagement activities and found amazing results:
Voters contacted by nonprofits are TWICE as likely to be nonwhite, TWICE as likely to be under 25 and TWICE as likely to have $30,000 in household income. These voters were also MORE likely to vote – 11 percentage points more likely. Asian, Latino and Black voters contacted by nonprofits show up 13-16 percentage points higher than those who weren't; those under 25 turned out 20 percentage points higher.