Shocking images of infants with severe birth defects in Brazil introduced the world to the devastating effects of the Zika virus. This mosquito-borne illness spread rapidly across Latin America and into the United States. News stories highlighting locally transmitted cases of Zika in Florida, and most recently in Texas, created a sense of urgency among public health officials. They stepped up efforts to inform the public about the transmission of the virus as well as the health risks associated with Zika. Public polling shows that Americans are becoming increasingly concerned about the threat of Zika, and they question the government's ability to limit its spread. What is less clear are the factors influencing perceptions of the Zika pandemic and support for governmental efforts to curb the spread of the virus.